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FOR 7-9 FIGURE ECOMMERCE BRANDS

We help eCom brands increase conversion rate, AOV and profit — by fixing what happens after the click.

LPG Digital builds and A/B tests the pages that decide your revenue — PDP, cart, homepage and landing pages — so the traffic you already pay for comes back worth more.

See if you qualify See client results

60%+ win rate, launched in 7-10 business days.

TRUSTED BY 40+ 7–9 FIGURE ECOMMERCE BRANDS

Laundry SauceNick ScaliWoxerSalt LabMontiiCoHomebodiiHigh TideSiluxActaskinBotanical H2OMadd Gear
Seat Cover Solutions8 HoursGrampians GoodsAboard ApparelIt's OlioN-LetterMusferah SaadLox and ChainLilliSteph Brooke
LovewellBCouchCareTiny WallsBasic MaintenanceCandle DeliriumBon MaxieCraft ClubInka Arthouse

+$392K YoY on Black Friday Sales Day #1

“Your calmness under pressure and ability to pinpoint high-impact changes so quickly made a real difference.”
Steph PryorMontiiCo

+AU$4.1M ARR

“My CVR has officially gone from 2.5% to almost 6%. This is a game changer for my business.”
Grace GentilliCouchCare

+$9.6M ARR

“Eye-opening. I was genuinely impressed with how quickly he identified opportunities for improvement, with confidence.”
Arny PollackSeat Cover Solutions
Lars Passlick

Lars Passlick

Founder · LPG Digital

Lars led conversion-rate optimization for Nike.com and the Nike app for eight and a half years, alongside consulting 12 9-figure Nike partner brands on their UX. He founded LPG Digital to put that same enterprise-grade strategy in front of DTC brands.

EXPERTISE

  • Full-funnel A/B testing programs
  • UX best practices across the full site from homepage to checkout
  • Pre-sale pages and e-commerce funnels
  • Offer design & AOV mechanics
  • Heatmap & funnel analytics
Get Started Founder-led — you work with Lars, not a junior account manager.

OUR SOFTWARE PARTNERS

heatmap.comRevenue-attributed heatmaps
Elevate A/BShopify A/B testing
VarifyA/B testing platform
HiveEcommerce operations

THE RECEIPTS

What the operators say.

Every result below comes from the client’s own store data. No estimates, no projections.

RESULT

+57% revenue per customer from landing pages, at the same CPA

Laundry SauceIan Blair (Founder & CEO) · 8-figure US Laundry Pod Brand
RESULT

Welcome offer + PDP redesign: subscriptions went from 50% to 96% of orders, and a record revenue month

8 HoursOliver Groombridge (Co-Founder) · 7-figure EU Sleep Supplement Brand
RESULT

PDP redesign: +25% revenue per visitor

Next Level SkinNel Moktar (Founder & CEO) · 7-figure AU Beauty Brand
RESULT

PDP redesign: +29% revenue per visitor, +25% conversion rate

It’s OlioAlec Randall · 7-figure AU Olive Oil Brand
RESULT

PDP redesign: +21% revenue per visitor, +53% add-to-cart rate

ABOARD ApparelAlistair Ramsay (Founder) · AU Travel Menswear Brand
MORE RESULTS

  • +18% conversion rate from a homepage rebuild

    Seat Cover SolutionsArny Pollack (Head of Growth) · 8-figure US Car Equipment Brand

  • Homepage category navigation doubled conversion rate

    Madd GearGlen Gordon (Head of AU&NZ) · 9-figure Skate Equipment Brand

  • +18% revenue per visitor from bigger product-page images

    Botanical H2ODanielle Dale Fraser · 8-figure AU Jewelry Brand

CLIENT WORK

Selected work

Live storefronts we rebuilt and tested — each one with what it actually moved.

Laundry Sauce
  • LANDING PAGES
  • FUNNEL STRATEGY
+57%Higher revenue per customer for landing page journeys
+63%Average order value for landing page journeys
+45%Repeat-purchase rate through landing page acquired customers
3.5×Conversion rate through landing pages
8 Hours
  • SUBSCRIPTIONS
  • PDP
  • CART
  • LANDING PAGES
+90%Subscription rate: from 50%
to 96% of orders
+27%Average order
value
RecordRevenue month
for the client
+21%Conversion
rate
  • BFCM SPRINT
  • PDP
  • COLLECTION PAGES
  • CHECKOUT
+$392KRevenue added
in a single day
+28%In revenue
+10%Conversion
rate
+5%Average order
value
Botanical H2O
  • FULL FUNNEL
  • PDP
  • CART
+AU$510KAdded revenue
per year
+13%Conversion
rate
+8%Average order
value
+18%Revenue per
visitor
Salt Lab
  • FUNNEL REDESIGN
  • PDP
  • CART
  • CHECKOUT
2.5% → 6%+Conversion
rate

Before and after, across the funnel

Before
8 Hours product page, before
After
8 Hours product page, after
8 HoursProduct page
Before
OHCASCAS product page, before
After
OHCASCAS product page, after
OHCASCASProduct page
Before
It's Olio product page, before
After
It's Olio product page, after
It's OlioProduct page
Before
Botanical H2O collection page, before
After
Botanical H2O collection page, after
Botanical H2OCollection page
Before
8 Hours cart, before
After
8 Hours cart, after
8 HoursCart
Before
Lovewell homepage, before
After
Lovewell homepage, after
LovewellHomepage
Before
MontiiCo checkout, before
After
MontiiCo checkout, after
MontiiCoCheckout
Before
Woxer cart, before
After
Woxer cart, after
WoxerCart
Before
MontiiCo collection page, before
After
MontiiCo collection page, after
MontiiCoCollection page
Before
Salt Lab cart, before
After
Salt Lab cart, after
Salt LabCart
Before
Salt Lab checkout, before
After
Salt Lab checkout, after
Salt LabCheckout
Before
Botanical H2O cart, before
After
Botanical H2O cart, after
Botanical H2OCart
Before
MontiiCo product page, before
After
MontiiCo product page, after
MontiiCoProduct page
Before
Basic Maintenance product page, before
After
Basic Maintenance product page, after
Basic MaintenanceProduct page

We maximise conversion rate and AOV together — so you can scale further, and more profitably.

A higher conversion rate on a lower basket is a bad trade. We test for revenue per visitor, so the two move together.

Client — PDP redesign, Control vs Variant

~6,000 visitors per arm · statistically significant at 95% confidence

WINNER — ROLLED OUT
MetricControlVariation. 2Lift
Revenue per visitorAU$5.46AU$6.92+26.8%
Conversion rate2.74%3.36%+22.6%
Checkout start rate3.79%4.46%+17.7%
Average order valueAU$194.71AU$203.30+4.4%

Projected impact: AU$64,000 in additional revenue per month, on the same traffic.

See if you qualify

Straight from the testing dashboard

Winning A/B tests from client stores. Client names are hidden; the figures are as reported.

A/B test result for Client A
Client A · Cart+111.81% revenue per visitor+€12,131 a month
A/B test result for Client B
Client B+59.78% revenue per visitor+AU$8,466 a month
A/B test result for Client C
Client C+50.04% revenue per visitor+AU$8,366 a month
A/B test result for Client D
Client D · Product page+41.32% revenue per visitor+€3,313 a month
A/B test result for Client E
Client E · Product page+26.75% revenue per visitor+AU$14,293 a month
A/B test result for Client F
Client F+24.02% revenue per visitor+AU$8,963 a month
A/B test result for Client G
Client G+23.6% revenue per visitor+AU$7,876 a month
A/B test result for Client H
Client H+19.48% revenue per visitor+AU$61,934 a month
A/B test result for Client I
Client I+17.98% revenue per visitor+AU$9,740 a month
A/B test result for Client J
Client J · Product page+17.35% revenue per visitor+AU$11,383 a month
A/B test result for Client K
Client K · Product page+17.98% revenue per visitor+$15,033 a month
A/B test result for Client L
Client L · Product page+15.27% revenue per visitor+AU$35,404 a month
A/B test result for Client M
Client M · Product page+13.14% revenue per visitor+AU$57,595 a month
A/B test result for Client N
Client N · Product page+5.47% revenue per visitor+$15,182 a month

FAQ

Frequently asked questions

How quickly do we see results?

A single page redesign goes live in 7–10 business days. On the retainer you’ll have tests running inside the first fortnight and a clean read on the first of them within three to four weeks.

Do I need a lot of traffic to test?

Less than most people think. Each version of a page needs roughly 500 visits and 20 orders inside the test window on a smaller store, and around 2,500 visits and 100 orders on a larger one. Most brands doing $50K a month or more clear that comfortably.

Above that line, what decides a test is how big the change is. That’s the part we control, which is why we test bold page rebuilds rather than button colours.

What happens when a test loses?

We stop it, keep your original page live, and write down what it taught us. A losing test still tells you what your customers don’t respond to, and that shapes the next one. Catching a loser before it ships is part of the job: it’s revenue you would otherwise have lost by rolling the change out untested.

Which platforms do you work on?

Mostly Shopify and Shopify Plus, where we run tests in Elevate. For other platforms we test with Varify or VWO.

Who actually does the work?

Lars does. He runs the research, the test roadmap and the page designs on every account, and a senior developer builds them. You speak to Lars directly on Slack, not through an account manager.

What’s the commitment?

A single page redesign is a one-off project with no ongoing contract. Full-funnel CRO runs for an initial 90 days, then month to month.

Can you work with my existing agency or dev?

Yes. We regularly hand designs to a client’s own developer and work alongside their paid-media agency. We agree who builds what on the first call.

FREE · 45 MINUTES

Find out what your funnel is leaking.

We look at your funnel, name the biggest leak, and tell you what we would test first — whether or not you end up hiring us.

See if you qualify Working with 40+ DTC brands · Founder-led · Typical reply within one business day